Home Privacy Policy For Kingdom Ride

Privacy Policy For Kingdom Ride


When you use Kingdom Ride, you trust us with your information. We are committed to keeping that trust. That starts with helping you understand our privacy practices.

This policy describes the information we collect, how it is used and shared, and your choices regarding this information. We recommend that you read this along with our Privacy Overview, which highlights key points about our privacy practices (including what information we collect, when we collect it and how we use it).

Last modified: 01/04/2019

Effective date: 01/04/2019



This policy describes how Kingdom Ride and its affiliates collect and use personal information to provide our services. This policy applies to all users of our apps, websites, features or other services anywhere in the world. This policy specifically applies to:

Riders: users who request or receive transport

Drivers: users who provide transport individually or through partner transport companies

This policy also applies to those who provide information to Kingdom Ride in connection with an application to use our services, or who’s information Kingdom Ride otherwise receives in connection with its services. All those subject to this policy are referred to as “users” for purposes of this policy.

The practices described in this policy are subject to applicable laws in the places in which we operate. This means that we only engage in the practices described in this policy in a particular country or region if permitted under the laws of those places. Please contact us if you have questions on our practices in your country or region.

Data controller:

If you live in Ghana, the data controller for the information you provide or that is collected by Kingdom Ride or its affiliates is:

Kingdom Family Ministries.

Accra Central.


Questions, comments and complaints about Kingdom Ride’s data practices can be submitted to Kingdom Ride’s data protection office.

We process personal information inside and outside Ghana.

The information we collect

The following information is collected by or on behalf of Kingdom Ride; Information you provide

This may include:

User profile: We collect information when you create or update your Kingdom Ride account. This may include your name, email address, phone number, login name and password, address, payment or banking information (including related payment verification information), government identification numbers such as Social Security number, driving license or passport if required by law, date of birth, photo and signature. This also includes driver vehicle or insurance information. This also includes the preferences and settings that you enable for your Kingdom Ride account.

Background check information: We may collect background check information if you sign up to use Kingdom Ride’s services as a driver. This may include information such as your driving history or criminal record (where permitted by law). This information may be collected by a vendor on Kingdom Ride’s behalf.

Demographic data: We may collect demographic information about you, including through user surveys. In some countries, we may also receive demographic information about you from third parties.

User content: We may collect information that you submit when you contact Kingdom Ride’s customer support, provide ratings or compliments for other users, or otherwise contact Kingdom Ride.

Information created when you use our services

This may include:

Location information

Depending on the Kingdom Ride services you use and your app settings or device permissions, we may collect your precise or approximate location information as determined through data such as GPS, IP address and Wi-Fi.

If you are a driver, Kingdom Ride collects location information when the Kingdom Ride app is running in the foreground (app open and onscreen) or background (app open but not onscreen) of your device.

If you are a rider and have provided permission for the processing of location data, Kingdom Ride collects location information when the Kingdom Ride app is running in the foreground. In certain regions, Kingdom Ride also collects this information when the Kingdom Ride app is running in the background of your device if this collection is enabled through your app settings or device permissions.

Riders can use the Kingdom Ride app without allowing Kingdom Ride to collect their location information. However, this may affect the functionality available on your Kingdom Ride app. For example, if you do not allow Kingdom Ride to collect your location information, you will have to enter your pick-up address manually. In addition, location information will be collected from the driver during your trip and linked to your account, even if you have not allowed Kingdom Ride to collect your location information.

Transaction information

We collect transaction details related to your use of our services, including the type of services you requested or provided, date and time the service was provided, amount charged, distance travelled, and payment method. Also, if someone uses your promotion code, we may associate your name with that person.

Usage information

We collect information about how you interact with our services. This includes information such as access dates and times, app features or pages viewed, app crashes and other system activity, type of browser, and third-party sites or services you were using before interacting with our services. In some cases, we collect this information through cookies, pixel tags and similar technologies that create and maintain unique identifiers. To find out more about these technologies, please see our Cookie Statement.

Device information

We may collect information about the devices you use to access our services, including the hardware models, device IP address, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information, and mobile network information.

Communications data

We enable users to communicate with each other and Kingdom Ride via the Kingdom Ride apps, websites and other services. For example, we enable drivers and riders to call or text each other. To provide this service, Kingdom Ride receives some information regarding the calls or texts, including the date and time of the call/text and the content of the communications. Kingdom Ride may also use this information for customer support services (including to resolve disputes between users), for safety and security purposes, to improve our products and services, and for analytics.

Information from other sources

This may include:

User feedback, such as ratings or compliments.

Users providing your information in connection with referral programmes.

Users requesting services for you or on your behalf.

Users or others providing information in connection with claims or disputes.

Kingdom Ride business partners through which you create or access your Kingdom Ride account, such as payment providers, social media services, on-demand music services, or apps or websites who use Kingdom Ride’s APIs or whose APIs Kingdom Ride uses (such as when you order a trip on Google Maps).

Insurance providers (if you are a driver).

Financial services providers (if you are a driver).

Partner transport companies (if you are a driver who uses our services through an account associated with such a company).

Marketing service providers.

Kingdom Ride may combine the information collected from these sources with other information in its possession.

How we use your information

Kingdom Ride collects and uses information to enable reliable and convenient transportation. We also use the information we collect:

To enhance the safety and security of our users and services

For customer support

For research and development

To enable communications to or between users

To provide promotions or contests

In connection with legal proceedings

Kingdom Ride does not sell or share your personal information to third parties for third party direct marketing purposes.

Kingdom Ride uses the information it collects for purposes including:

Providing services and features

Kingdom Ride uses the information we collect to provide, personalize, maintain and improve our products and services. This includes using the information to:

Create and update your account.

Verify your identity.

Enable transport, and other services. This includes automated processing of your information to enable Dynamic Pricing, where the price of a trip is determined based on constantly varying factors such as the estimated time and distance of the predicted route.

Process or facilitate payments for those services.

Offer, obtain, provide or facilitate insurance or financing solutions in connection with our services.

Track the progress of your trip.

Enable features that allow you to share information with other people, such as when you submit a compliment about a driver, refer a friend to Kingdom Ride, split fares or share your ETA.

Enable features to personalize your Kingdom Ride account, such as creating bookmarks for your favourite places, and to enable quick access to previous destinations.

Enable accessibility features that make it easier for users with disabilities to use our services, such as those that enable deaf or hard-of-hearing drivers to alert their riders of their disabilities, allow only text messages from riders, and to receive flashing trip request notifications instead of sound notifications.

Perform internal operations necessary to provide our services, including to troubleshoot software bugs and operational problems, to conduct data analysis, testing and research, and to monitor and analyses usage and activity trends.

Safety and security

We use your data to help maintain the safety, security and integrity of our services and users. This includes, for example:

Screening drivers prior to enabling their use of our services and at subsequent intervals, including through reviews of background checks where permitted by law, to prevent use of our services by unsafe drivers.

Using information from drivers devices to identify unsafe driving behaviour such as speeding or harsh braking and acceleration, and to raise awareness among drivers regarding such behaviour.

Our real-time ID checking feature, prompts drivers to share a selfie before going online. This helps ensure that the driver using the app matches the Kingdom Ride account we have on file, preventing fraud and helping to protect other users.

Using device, location, profile, usage and other information to prevent, detect and combat fraud or unsafe activities. This includes processing of such information, in certain countries, to identify practices or patterns that indicate fraud or risk of safety incidents. This may also include information from third parties. In certain cases, such incidents may lead to deactivation by means of an automated decision-making process.

Using user ratings to encourage improvement by affected users and as grounds for deactivating users with ratings below a certain minimum as may be required in their region. Calculation and deactivation may be done using an automated decision-making process.

Customer support

Kingdom Ride uses the information we collect (including recordings of customer support calls after notice to you and with your consent) to assist you when you contact our customer support services, including to:

Direct your questions to the appropriate customer support person

Investigate and address your concerns

Monitor and improve our customer support responses

Research and development

We may use the information we collect for testing, research, analysis and product development. This allows us to improve and enhance the safety and security of our services, develop new features and products, and facilitate insurance and finance solutions in connection with our services.

Communications among users

Kingdom Ride uses the information we collect to enable communications between our users. For example, drivers may text or call a rider to confirm a pick-up location.

Communications from Kingdom Ride

Kingdom Ride may use the information we collect to communicate with you about products, services, promotions, studies, surveys, news, updates and events.

Kingdom Ride may also use the information to promote and process competitions and sweepstakes, fulfil any related awards, and serve you relevant ads and content about our services and those of our business partners. You may receive some of these communications based on your profile as a Kingdom Ride user.

Kingdom Ride may also use the information to inform you about elections, ballots, referendums and other political and policy processes that relate to our services.

Legal proceedings and requirements

We may use the information we collect to investigate or address claims or disputes relating to your use of Kingdom Ride’s services, or as otherwise allowed by applicable law, or as requested by regulators, government entities and official enquiries.

Cookies and third-party technologies

Cookies are small text files that are stored on your browser or device by websites, apps, online media and advertisements. Kingdom Ride uses cookies and similar technologies for purposes such as:

Authenticating users

Remembering user preferences and settings

Determining the popularity of content

Delivering and measuring the effectiveness of advertising campaigns

Analyzing site traffic and trends, and generally understanding the online behaviour and interests of people who interact with our services

We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs and other technologies to identify your device when you visit our site and use our services, as well as when you visit other online sites and services. Please see our Cookie Statement for more information regarding the use of cookies and other technologies described in this section, including regarding your choices relating to such technologies.

Information sharing and disclosure

Kingdom Ride may share the information we collect:

With other users

For example, if you are a rider, we may share your first name, average rider rating given by drivers, and pick-up and/or drop-off locations with drivers. If you share a Kingdom Ride Pool trip with another rider, that rider may be told your name and may see your pick-up and/or drop-off location.

If you are a driver, we may share information with your rider(s) including your name and photo; your vehicle make, model, colour, number plate and photo; location; average rating provided by riders; total number of trips; for how long you have been using the Kingdom Ride app; contact information (depending upon applicable laws). If you choose to complete a driver profile, we may also share any information associated with that profile, including information that you submit and compliments that past riders have submitted about you. The rider/ recipient will also receive a receipt containing information such as a breakdown of amounts charged, your first name and photo, and a map of the route you took.

At your request

This includes sharing your information with:

Other people at your request. For example, we may share your ETA and location with a friend at your request, or your trip information when you split a fare with a friend.

Kingdom Ride business partners. For example, if you requested a service through a partnership or promotional offering made by a third party, Kingdom Ride may share your information with those third parties. This may include, for example, other apps or websites that integrate with our APIs, vehicle suppliers or services, or those with an API or service with which we integrate, or business partners with whom Kingdom Ride may partner to deliver a promotion, competition or specialized service.

With the general public when you submit content to a public forum

We love hearing from our users, including through public forums such as Kingdom Ride blogs, social media and certain features on our network. When you communicate with us via these channels, your communications may be viewable by the public.

With the owner of Kingdom Ride accounts that you may use

If you use a profile associated with another party, we may share your trip information with the owner of that profile. This occurs, for example, if you are:

A rider using your employer’s Kingdom Ride for Business profile.

A driver using an account owned by another partner transport company.

A rider who takes a trip arranged by a friend or under a family profile.

With Kingdom Ride subsidiaries and affiliates

We share information with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf.

With Kingdom Ride service providers and business partners

Kingdom Ride may provide information to its vendors, consultants, marketing partners, research firms, and other service providers or business partners. This may include, for example:

Payment processors and facilitators.

Background checks providers (drivers only).

Cloud storage providers.

Marketing partners and marketing platform providers.

Data analytics providers.

Research partners including those performing surveys or research projects in partnership with Kingdom Ride or on Kingdom Ride’s behalf.

Vendors that assist Kingdom Ride to enhance the safety and security of its apps.

Consultants, lawyers, accountants and other professional service providers.

Fleet partners.

Insurance and financing partners.



Vehicle solution vendors or third-party vehicle suppliers.

For legal reasons or in the event of a dispute

Kingdom Ride may share your information if we believe it is required by applicable law, regulation, operating agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.

This includes sharing your information with law enforcement officials, government authorities, airports (if required by the airport authorities as a condition of operating on airport property) or other third parties as necessary to enforce our Terms of Service, user agreements or other policies, to protect Kingdom Ride’s rights or property or the rights, safety or property of others, or in the event of a claim or dispute relating to your use of our services. If you use another person’s credit card, we may be required by law to share information with that credit card holder, including trip information.

This also includes sharing your information with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

Please see Kingdom Ride’s Guidelines for Law Enforcement Authorities for more information.

With your consent

Kingdom Ride may share your information other than as described in this policy if we notify you and you consent to the sharing.

Information retention and deletion

Kingdom Ride retains user profile and other information for as long as you maintain your Kingdom Ride account.

Kingdom Ride retains transaction, location, usage and other information for 7 years in connection with regulatory, tax, insurance or other requirements in the places in which it operates. Kingdom Ride thereafter deletes or anonymises such information in accordance with applicable laws.

Users may request deletion of their accounts at any time. Following such request, Kingdom Ride deletes the information that it is not required to retain, and restricts access to or use of any information it is required to retain.

Kingdom Ride requires user profile information in order to provide its services. It retains such information for as long you maintain your Kingdom Ride account.

Kingdom Ride retains certain information, including transaction, location, device and usage information, for a minimum of 5 years in connection with regulatory, tax, insurance and other requirements in the places in which it operates. Once such information is no longer necessary to provide Kingdom Ride’s services, enable customer support, to enhance the user experience or for other operational purposes, Kingdom Ride takes steps to prevent access to or use of such information for any purpose other than compliance with these requirements or for purposes of safety, security and fraud prevention and detection.

You may request deletion of your account at any time through the privacy settings in the Kingdom Ride app or via Kingdom Ride’s website (riders and drivers here).

Following such a request, Kingdom Ride deletes the information that it is not required to retain. In certain circumstances, Kingdom Ride may be unable to delete your account; such as if there is an outstanding credit on your account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, Kingdom Ride will delete your account as described above.

Kingdom Ride may also retain certain information if necessary for its legitimate business interests, such as fraud prevention and enhancing users’ safety and security. For example, if Kingdom Ride shuts down a user’s account because of unsafe behaviour or security incidents, Kingdom Ride may retain certain information about that account to prevent that user from opening a new Kingdom Ride account in the future.


Kingdom Ride provides the means for you to see and control the information that Kingdom Ride collects, including through:

in-app privacy settings

device permissions

in-app ratings pages

marketing opt-outs

You can also ask Kingdom Ride to provide you with explanation, copies or correction of your data.


The Privacy Settings menu in the Kingdom Ride app gives users the ability to set or update their location and contacts sharing preferences, and their preferences for receiving mobile notifications from Kingdom Ride. Information on these settings, how to set or change these settings, and the effect of turning off these settings are described below.

Location information

Kingdom Ride uses riders’ device location services to make it easier to get a safe, reliable trip whenever you need one. Location data helps improve our services, including pick-ups, navigation and customer support.

You can enable/disable or adjust Kingdom Ride’s collection of rider location information at any time through the Privacy Settings menu in the Kingdom Ride app, or via the settings on your mobile device. If you disable the device location services on your device, your use of the Kingdom Ride app will be affected. For example, you will need to enter your pick-up or drop-off locations manually. In addition, location information will be collected from the driver during your trip and linked to your account, even if you have not enabled Kingdom Ride to collect your location information.

Share live location (riders)

If you have enabled the device location services on your mobile device, you can also enable Kingdom Ride to share your location with your driver from the time you request a trip to the start of your trip. This makes it easier for your driver to pick you up.

You can enable/disable location sharing with your driver at any time through the Privacy Settings menu in the Kingdom Ride app. You can use the Kingdom Ride app if you have not enabled location sharing, but it may be more difficult for your driver to locate you.

Notifications: Account and trip updates

Kingdom Ride provides users with trip status notifications and updates related to your account. These notifications are a necessary part of using the Kingdom Ride app and cannot be disabled. However, you can choose the method by which you receive these notifications through the Privacy Settings menu in the Kingdom Ride app.

Notifications: Discounts and news

You can enable Kingdom Ride to send you push notifications about discounts and news from Kingdom Ride. You can enable/disable these notifications at any time through the Privacy Settings menu in the Kingdom Ride app.


Most mobile platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without your consent. These platforms have different permission systems for obtaining your consent. The iOS platform will alert you the first time the Kingdom Ride app wants permission to access certain types of data and will let you consent (or not consent) to that request. Android devices will notify you of the permissions that the Kingdom Ride app seeks before you first use the app, and your use of the app constitutes your consent.


After every trip, drivers and riders are able to rate each other, as well as give feedback on how the trip went. This two-way system holds everyone accountable for their behaviour. Accountability helps create a respectful, safe environment for both drivers and riders.

Your rider rating is available in the main menu of the Kingdom Ride app.

Your driver rating is available in the Ratings tab of the Kingdom Ride app.


You can ask Kingdom Ride to:

Provide a detailed explanation regarding the information Kingdom Ride has collected about you and how it uses that information.

Send you a copy of the information Kingdom Ride has collected about you.

Correct any inaccurate information that Kingdom Ride has about you.

You can make these requests by contacting Kingdom Ride here.

You can also edit the name, phone number and email address associated with your account through the Settings menu in Kingdom Ride’s apps. You can also look up your trips, orders and deliveries history in the Kingdom Ride apps.


You can opt out of receiving promotional emails from Kingdom Ride here. You can also opt out of receiving emails and other messages from Kingdom Ride by following the instructions in those messages. Please note that, if you opt out, we may still send you non-promotional messages, such as receipts for your trips or information about your account.


We may occasionally update this policy. If we make significant changes, we will notify you of the changes through the Kingdom Ride apps or through others means, such as email. To the extent permitted under applicable law, by using our services after such notice, you consent to our updates to this policy.

We encourage you to periodically review this policy for the latest information on our privacy practices. We will also make prior versions of our privacy policies available for review.